Do public relations matter? Shouldn't a company and its employees be considered the first among stakeholders? As I relate the bare bones of this true story, I’m going to preface it by saying ‘boy, am I glad I’m not working in an office anymore’.
Picture this: a not-for-profit organization, with approximately 1000 employees, recently saw their CEO resign to take another position. The employees, many of whom loathed this individual because of the denigrating and insulting behaviour directed at them (no rank was spared, but the bad behaviour was directed mostly at female staff), were told one weekday in a re-scheduled meeting. This probably sounds typical so far, but read on for a small series of rather large and rather unacceptable communications blunders…
